Thinking of Selling? Don’t Hire a Realtor Without Asking These Questions

Choosing the right Realtor to sell your home is a big decision. You want someone who understands the market, has a strong marketing plan, and will advocate for you every step of the way. To help you make an informed choice, here are six essential questions to ask when interviewing a Realtor to list your home—especially here in Southern Wisconsin:

1. Are You an Active Realtor?

Real estate is constantly evolving, and working with an agent who is actively engaged in the market can significantly impact your success. It’s not just about holding a license—it’s about consistently working with buyers and sellers to stay on top of market trends and ensuring a smooth process.

According to the National Association of REALTORS® (NAR), the typical agent completed just 10 residential transaction sides in 2023. While experience is important, it’s equally vital to work with an agent who is a go-getter, proactive, and committed to learn new strategies and adapt to changing market conditions. At Better Homes and Gardens Real Estate Dream Partners, we provide our agents with ongoing training, resources, and support to ensure they are always equipped with the latest tools and knowledge to best serve our clients.

Our team has proudly served clients in over 800 transactions since opening, combining individual drive, continuous learning, and our collective expertise to help you navigate the real estate process with confidence.

2. Do You Work Alone or With a Team?

Real estate involves many moving parts. From marketing and showings to contracts and closings, it’s hard for one person to be an expert at everything. That’s why working with a professional team can be a game-changer.

A true team model provides depth, availability, and specialized expertise—all at no additional cost to you. Ask any potential Realtor what support they have behind them and how their team is structured.

At BHGRE Dream Partners, our collaborative team model ensures every detail is covered, and every client gets the attention they deserve. Learn more about our team on the About Us page.

3. What Is Your Marketing Strategy—Including Social Media?

Gone are the days of simply putting a sign in the yard and waiting for buyers. Today, marketing your home effectively requires a strategic mix of traditional tools and digital platforms—especially social media.

Ask the Realtor how they plan to market your home, what their online presence looks like, and how they reach today’s buyers.

At Better Homes and Gardens Real Estate Dream Partners, we use a comprehensive, customized marketing plan for each listing. From professional social media campaigns to print and digital advertising, we make sure your home stands out.

4. Do You Provide Professional Photography and Videography Services?

First impressions are everything—especially online, where over 95% of buyers start their home search. High-quality, professional photos can make or break a listing, and for certain homes, videography (like walkthrough videos or drone footage) can elevate your listing even further.

Ask: “Who will be capturing visuals of my home, and will there be video options if it makes sense?”

At BHGRE Dream Partners, professional photography is standard, and we also offer videography services—including drone and lifestyle footage—when appropriate for the property.

5. Do You Offer Home Staging Consultation or Guidance?

Staging isn’t about making a home look “decorated”—it’s about helping buyers see themselves living there. A well-staged home sells faster and often for more money. Even simple updates or furniture adjustments can make a big difference.

At Better Homes and Gardens Real Estate Dream Partners, we partner exclusively with MDR Design Co. and work with Interior Designers and certified home stagers who provide complimentary staging to listing clients.

6. Are You an Expert Negotiator?

Your Realtor’s ability to negotiate is one of the most important factors in the outcome of your home sale. From pricing strategy and responding to offers, to handling contingencies and inspection negotiations—having someone who can advocate effectively on your behalf is critical.

Ask the agent how they’ve handled challenging negotiations in the past and how they approach protecting your bottom line.

At BHGRE Dream Partners, our Listing Specialists are trained to negotiate with professionalism, confidence, and clarity—ensuring you get the best possible result.

Final Thoughts: It’s More Than Just a Sign in the Yard

Selling a home is a major milestone, and you deserve a team that goes above and beyond. Asking the right questions upfront will help you find the right fit—someone who brings knowledge, strategy, and care to every step of the process.

Thinking about selling in Southern Wisconsin? Let’s talk. We’re here to guide you every step of the way. Visit our Selling page to learn more.